Asghar Tahmasebi; Ali Movahed; Ahmad Mohabbati
Abstract
Spatial analysis of tourists’ demands is crucially important for tourism destinations management and marketing. This research aims to compare the spatial centralities of the tourism attractions of Sa'd Abad historical complex for national and foreign visitors. In doing so, data from the ticket ...
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Spatial analysis of tourists’ demands is crucially important for tourism destinations management and marketing. This research aims to compare the spatial centralities of the tourism attractions of Sa'd Abad historical complex for national and foreign visitors. In doing so, data from the ticket sales system were used to construct the proximity matrix using the concept of interlocking-visit and via Python programming. Then the spatial centrality of the attractions was calculated by NetworkX software. The result shows that, Museums of the Mellat Palace, the Green Palace, the Museum of the Royal Cars have the highest degree centralities and Museums of Art, Miramad Museum, Behzad Museum have the lowest degree centrality for both groups. The major difference between the two groups' demands was the royal attractions. The Museums of Royal Cars, Royal Dishes, Court Weapons, and the Royal Kitchen have become more central to domestic tourists than foreign tourists.
Abstract
Information on characteristics and shopping behavior of tourists play critical role in marketing of tourist shopping destinations. This research aims to study the characteristics of Baneh tourists and its impact on their shopping behaviors. To this end, data was collected using questionnaires from 384 ...
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Information on characteristics and shopping behavior of tourists play critical role in marketing of tourist shopping destinations. This research aims to study the characteristics of Baneh tourists and its impact on their shopping behaviors. To this end, data was collected using questionnaires from 384 tourists during two high seasons of summer and Nowroz festival. The results show that, the marital status, and origin of the tourist had statistically significant influence on their shopping expenditure, shopping time and frequency of visit to Baneh. The education level of tourists had only significant relationship with methods of payment. Among the personal attributes, only the age had significant influence on several variables including shopping expenditure, Length of stay, accommodation type, method of payment and shopping duration. The shopping purpose had significant relationship with shopping behavior and shopping motivations and source of information had insignificant influence on it.
